AT&T Mobility’s new partnership with Lenovo and Ericsson to reduce the cost of embedded HSPA laptops to make them similar in cost to laptops that aren’t embedded could be the beginning of the laptop subsidy game in the US market. But how aggressive do operators want to be?

Laptops are flying off operator shelves in Europe, where the laptop subsidization game is running rampant. Orange in the U.K. is giving customers an HP notebook that runs on its HSDPA at no cost if a wireless data service bundle is purchased, and it has sold out of the laptops. The U.K. director of retail sales said she has been amazed at the demand for the service, which bundled 3 GB of data and 100 texts per month from the laptop. Vodafone and T-Mobile are also playing aggressively in the laptop game.

By FierceWireless.com   Read more>>